MV: Multi-Ego, Noise Arcade, Zhaoze

Nanjing Massacre emo rock anthems!? Beijing hutong psychedelia?! And post rock waves out of Guangzhou?! It’s time to check out the latest music videos to plague our youku channels including fresh cuts from Multi-Ego, Noise Arcade, and Zhaoze. Get after it…

Took me about thirty seconds to figure out what was going on in Beijing emo rock group Multi-Ego\’s latest – \’1937\’ – but as soon as it became clear a knot formed in my stomach – first off, this is a pretty damn good song as far as emo anthems go. It hits. Then add on top of that one of the biggest atrocities and blamo – I’m an emotional wreck. And yet, there’s apart of me that questions the manipulative nature of everything here. Cause there’s no way around it – this is gonna stir up some harsh memories or more likely predisposed notions of those folks across the sea to the east – those that have decided whose history is ‘yours to decide’ (something that both countries’ governments have an issue with it seems). And I can’t quite tell if this that’s the purpose of this song or if it is truly to remember in order to not repeat. But damn, that’s a hard-hitting song.

Noise Arcade returns with another psychedelic, blurred out trip through his hutong neighborhood – ‘Editing Bad Translations’ off of the one man electronic producer’s latest Filtering Out The Rest. Filmed by Beijing-based jlw, it’s nothing more than Beijing through the eyes of another being or maybe just how Noise Arcade wanders aimlessly around Beijing. Technovison dudeeee. As is always the case with Noise Arcade – simply strap, drone out, and let it happen.


Zhaoze is no stranger to LBM – ever since we first heard that pluck of the guqin on their 2011 opus 1911 we’ve been diehard fans. Since then the band was released two more LP as well as a live release which made it to our ‘best of’ list this year. But it all goes back to that massive ‘four movement’ 1911 LP – real game changer there. Well, better late than never the band put together a music video for that releases’ ‘1911 2nd mov.’ Recorded in Xiaozhou, a centuries-old village and breeding ground for artists on the outskirts of Guangzhou, it’s the band doing what they do best – controlling the friggin elements with their sound.

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