At this day and age that internet is touching everything, electric gadgets have become a main media for communication and building up relationships. We get a glimpse of people’s inner world and spiritual reality through communication.
After half a year since their last album ‘Rubbish Dance’, ChengDu indie rock band Code-A released their first single ‘Communication Breakdown’ from their upcoming new album. Electric music is Code-A’s expression. Connecting successfully with the tik tok sounding like a metronome. When they resonate, the power is just strong enough to recreate people’s inner reality and also their outside world. If the radio wave is gone, language even seems disabled. Left with a straight line, those once overlapped waves pointing the same end.
The MV is a very creative short 3D animation created by a friend who has studied animation for three years. It actually delivers the message from the song quite successfully, the public hysteria of the failure of communication. They’re actually seeking another way to understand communications from other dimensions. There’s observation and thinking of this world in Code-A’s music. They’re probing into the fake communication and depressing reality through their relaxing tunes. Everything is changing. Life has been programmed and dealt with casualty. It seems we can simply make a choice like yes or no and see what we want to see. When you get disconnected one day and the radio is gone, how do you get along with yourself?
－ Ruby Eyes Records 赤瞳音乐
LiveChinaMusic shot the band some questions about their music video and keeping busy in these trying times. 我们采访了乐队，问了一些关于音乐视频以及特殊时期如何保持忙碌的问题
Q: How’s it going? While many artists and bands have struggled over the past few months, it seems you two have used the time wisely and kept busy – what have you been up to?
A: Firstly, thank you for having us. During this period, we’ve done a lot – such as complete the fourth album’s recoding and mixing, as well as design our VJ set. This month, we’re launching our band’s new material. We attach much importance to time management.
Q: While the lyrics may seem simple enough on the surface, interpreting them is a whole other story. What do you view as ‘communication breakdown’?
A: When we talking about ‘communication’, it always has profound meaning for this generation. Presently, everyone has their own smartphone that makes communication costs quite cheap. So communication breaking down is inevitable. We observed it and we want to discus it. We write our lyrics usually as social observers.
Q: What was the decision behind choosing this form/style of animation? What was the process like? Was it as fun piecing together?
A: First off, the tune “Communication Breakdown” does sound a bit ‘stupid’. So the animation needed to correspond with it. We invited a video artist to produce this video since we watched some videos he had done that were really creative and impressive.
Q: Like some of the best music videos out there, yours takes a simple idea and builds on it till we’ve got a parade of these ‘aliens’ dancing. Did you know where the story/concept would lead to when you began?
A: We wanted to make music that makes people dance while they’re listening. So if it works and it’s popular, we’ll be glad.
Q: When can we expect the new album? What else can fans look forward to this upcoming summer?
A: On the 27th of May, we’ll release our 3rd full album. And the 4th album is almost done. We are looking for new gigs this summer, and more new singles and material are coming soon. Please stay tuned.
Be the first to comment